In this follow-up to his Network Marketing Wake Up Call, Eric recently went online to provide guidance on how Network Marketing Professionals can responsibly and effectively handle product claims.
Eric provides a real life example of a proper product claim and the big difference in the words that are used versus the words that could potentially be used by some in the Network Marketing Profession. [1:45]
Eric explains what consumers see when they look at product claims and why playing it safe and being responsible with your words is the best policy. [9:29]
Eric urges companies and leaders to arm their people with the proper language and disclaimers about their products or services so that consumers can make informed decisions. [11:45]
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